BCM241 – The Not-So Blogger of the Year

March 2nd, 2016 marks the day I wrote my first blog post. The post named “So, who am I? And why am I here?” is a generic short post which our lecturers ‘encouraged’ us to write to open us up to the world of blogging. Myself being completely obsessed with reading, writing and everything in-between; saw this as an opportunity for my thoughts to fly and as a way to make friends through my course. This was successful for my first and second semesters at University. My BCM110, BCM111 and BCM112 classes allowed me to write beyond my wildest desires; despite not entirely understanding some of the concepts in which we had to write about. Although I was thoroughly confused most of the time, I received praise for my engaging writing, ‘hilarious’ memes and my overall effort with the upkeep of my blog.

 

The first semester of my second year at Uni was where my downfall began. Despite only needing to curate blogs for two of my classes; I slacked off and began to neglect my blog writing. In return, I was unable to fully comprehend the tasks given to us and likely left them to the last minute. Thank goodness, that I’m able to achieve results quickly if I put my mind to it; which is why my last minute blogging never caused much of a hassle. Although, there are many things that I need to work on to improve my overall blog writing, appearance and engagement. My writing often begins with the explanation of one thing into another; without entirely providing solid evidence, background information or linked sources. This in return, causes my marks to spiral downwards; as the effort I put into my blogs during my first year are seemingly non-existent. I partially blame this on the huge 3 month break in-between my First and Second year of Uni which made my grow used to the non-uni life, and also partially blame it on the 4 day a week part time job that I’ve secured.

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By looking at my stats for 2016, I received enough attention that kept me pleased. The majority of my blogs had multiple comments on it, with encouraging messages on what they liked, what they disliked and how I could improve; which I whole heartedly appreciated. Through this, I was able to gain a multitude of followers on my blog; and even gained friendships through this. Aspects of my blog writing, such as hyperlinking, categorisation, background sources and being clear and concise are some of the reasons as to why I may have grasped views from those in the course, and those who may just be curious.

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If we look at the comparison of my stats for this year; it’s clear that my views and overall attention has decreased dramatically. There are a few reasons as to why this has happened: my attitude towards blog writing has changed, my availability to write has decreased and the use of my twitter account has also diminished. My twitter account being a strong variable as to why my statistics have fallen. During my first year, I implemented all my blogs, thoughts, ideas and any creations onto twitter and always used the hashtags to spread my name across the platform. In the past few months, I’ve rarely used twitter as a social media platform for my blog, and instead tweet about random thoughts and feelings; most likely not surrounding the ideas of assignments and class discussions.

Colloquial language is another factor that I could improve on. I believe that most of my texts are formally written; and whilst I understand that they have to be formal to an extent, incorporating colloquialism might make my writing easier to read, more engaging and an overall better experience. Through this, readers can understand my point more, and even relate to my argument/main point of focus.

Despite these negatives, I have learnt a few things from blogging throughout the past two years. Hyperlinking is extremely important, and is one habit that I haven’t left since my very first blog. By finding useful sources, extras and background information; this allows the readers to comprehend my writing more; yet allows me to keep my writing clear and concise without unnecessarily lengthening it. I’ve also learnt to categorise my blogs into the specific classes; which makes it not only easier for me to manoeuvre through my blog, but makes it simple enough for readers to navigate their way through and throughout.

Joshua Payberah from the Digital Branding Institute provides 5 tips to bettering your blog and making it more visually and aesthetically pleasing. These 5 tips include:

  1. Breaking up text into bite-sized paragraphs
  2. Adding pictures to illustrate your message
  3. Getting attention with videos
  4. Making use of colour
  5. Making quality the standard

He states that whilst reading, people tend to “glaze over” poorly formatted websites and move on; which could be a reason for unpopularity and/or not reaching your desired audience. These five tips could enhance your digital brand, as well as create a more eye-catching and pleasing website for an audience to view; thus bringing in more of a watching/reading audience and gaining popularity through this.

Overall, I’ve come a long way since my first blog post in early 2016. I’ve written multiple blog posts, some I’m extremely happy with, some I never want to read again; I’ve learnt how to implement social media as a platform to spread my ideas, posts and thoughts on, hyperlinking is something that I regularly do now and It’s become easier to let my words flow and create posts which are worthy, and most of all; I’m able to identity and develop my problem areas, yet maintain a consistent writing quality which I believe readers have been enjoying, and will continue to do so.

REFERENCES

Payberah, Joshua. “5 Ways To Make Your Blog Visually Appealing ».” Digital Branding Institute. N.p., 2017. < https://digitalbrandinginstitute.com/blog-visually-appealing/

 

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BCM241 – Lord of the Cinema

Now, I’m going to be honest. I am an avid cinema-goer. I’m not even completely sure what it is that excites, thrills and gives me so much joy. Maybe it’s the buttery scent of overpriced popcorn? Maybe it’s being able to see a film that I’ve been oh so desperate to see? Or simply; I just bloody love being able to share the same experience with a room entirely filled with strangers.

My cinema experiences as a whole have changed significantly from when I was a child up until the present day. When I was a child, one of the first films my parents ever took me to see was the first Lord of the Rings movie. Needless to say, I was a tad mortified; as my mum recalls me crouching underneath her arm and shaking for the vast majority of the film. But hey! I couldn’t have been THAT scared, as it’s turned out to be one of my favourite films ever.

To come to an understanding of the framework of cinema attendance, Torsten Hagerstrand has a few valid points:

  • ‘Capability Constraints’ limits on human movement due to physical or biological factors
  • ‘Coupling Constraints’ restrictions on the autonomous allocation of time – space that need to coordinate with logistics or interaction with others.
  • ‘Authority Constraints’ limits on when activities can or cannot take place; imposed by external parties and the environment.

(Witheridge. G 2015)

These constraints are all relevant to a typical cinema experience. When recently visiting the cinema to watch the highly hyped movie IT,  the authority constraints we faced was the line up for tickets, as although we had purchased online; it seems that 50% of the audience did also, causing us to become anxious of time. Although, it seemed that time was our saviour, as soon as we fell into our seats and got comfortable; the opening scenes had started. Not only did we skip the pointless ads, but we made it perfectly in time. The movie itself was fun, lighthearted and also made me unable to sleep for several nights; but our overall experience was a good one!

 

References

BCM289: Co-Production Treaties

Australia is well renowned for the ‘type’ of films in which they produce. When I think of Australian film: Kangaroos, Crocodile Dundee, Hugh Jackman and Indigenous films come to mind. It would be nice if we could break this stigma, and produce films about Australia in the modern day; such as multiculturalism, same sex marriage debate, our ecosystem and our country as a whole. Instead, we always bring out the same old type of films that I’m sure everybody is accustomed to.

Despite this dilemma, the co-production program has been placed to encourage us to make connections and relationships with filmmakers in other countries; thus expanding our film making creations. In allowing our partner countries; such as Canada, Germany and Singapore to name a few; to come together with Australian filmmakers, means that we have higher resources and better production value; which means that we could be able to create internationally competitive projects. This entirely, means that we can go beyond the norm of Australian film and help to expand filmmakers relationships with our partnering countries.

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Such films that have been created with partnering countries, such as Iron Sky, Green Card and $9.99 aren’t always viewed in a positive light. Although having a higher production value with other countries rather than individually; these films don’t have the capability to compete with the enormity that is Hollywood Productions coming from American. And due to the fact that Australia doesn’t have a partnership with America; we don’t have the opportunities to create popular and widely known films as they do.

Despite this small uprising of Australian film and co-production films with partnering countries; it’s clear that America still stands tall above the others. In the ‘International Film’ article; it states that although global cinema is emerging and being recognised internationally by film producers and audiences, it’s “moving inexorably into the general American audience’s field of view.” The differences between international film and American film changing drastically, as the English versions often colloquialise the dialogue; which loses the authenticity of the original.

Ultimately, Screen Australia is succeeding at attempting to portray differences in Australian film with partnering countries and engaging international audiences.  Its aims and motto to “Inspire, inform and to engage” audiences, is effective to a high extent, as the success of Major film productions is the result of that.

 

References

2016, ‘Co-production Program’, Screen Australia <https://www.screenaustralia.gov.au/funding-and-support/co-production-program&gt;

Middlemost, R 2017, ‘BCM289: Co-Production Treaties’, WordPress <https://reneemiddlemost.com/category/bcm289/&gt;

Rader, K, Neuendorf K & Skalski P 2015, ‘International Film and Audio‐Visual Translation: Intercultural Experience as Moderator in Audience Recall and Enjoyment’, School of Communication Cleveland State University <http://academic.csuohio.edu/kneuendorf/SkalskiVitae/Rader.Neuendorf.Skalski.2015.pdf&gt;

 

 

BCM289: Translation of Comedy

The success of Television shows are based highly on the transcultuarlity of the show itself; and how audiences can relate to or find humour in. “The decisive moment of a successful TV format is therefore not the localisation process itself, but its potential to combine and integrate both global and local elements.” This meaning, certain aspects of television shows; such as the location, humour and underlying messages; only relate to an audience if its in relation to their everyday life and what they know.

Australia’s phenomenon “Kath and Kim” is one of the most successful television shows aired in Australia. The comedy series had 4 seasons in total; starting from 2002, and ending in 2007. The premise of the shows follows a mother and daughter’s dysfunctional relationship, living in suburban Melbourne. Despite the simplicity of the show, it has become representative of Australian  humour to other countries, with the UK and New Zealand also being avid viewers of the show. The social acceptance of Kath and Kim is so widespread, that its catchphrases such as “Look at moyeee!” has been imbedded into everyday conversation. Kath and Kim has “established itself as a classic of Australian satire.”

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The US adaptation of Kath and Kim aired in 2008 and had its final episode in 2009, with only one season behind it. The controversial remake of Kath and Kim has been pegged as “painfully unfunny” with some viewers in America stating that they feel as though they should “apologise to Australia“. The problem with the remake lies beneath the true authenticity that the original had; and the simplistic humour that made it so popular in Australia. Not only did the US version completely copy the storyline of the original; but it kept some of the same jokes and episode ideas; yet changing the characterisation, location and overall feel of the show towards a more ‘Hollywood’ style, fit for an American audience. The US adaptation lacks the true authentic humour that the original held, and instead tried to keep up with the Australian humour, which fell flat on American audiences as they couldn’t relate to the colloquialism of the dialogue.

With Selma Blair, Molly Shannon and John Michael Higgins as the main stars of the adaptation; popular actors throughout Hollywood, the entirety of the show looses its relatability towards American culture as they are popularly known for other roles; compared to the Australian actors who were unknown up until the rise of Kath and Kim.

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So, my question is: Why make an adaptation of a television series that has been a picture of Australian comedic television; and yet not even try to make the remake any sort of authentic to American lifestyle at all? I don’t think I’ll ever understand why they tried and failed to make Kath and Kim US a thing; but the reviews and awful ratings do the talking for me.

 

References

Stehling, M 2012, ‘The Localisation of TV Formats: Lessons Learned From Trans-Cultural Audience Research’, Media Cross Borders, <http://mediaacrossborders.com/wp-content/uploads/2012/09/Universal_Stehling.pdf&gt;

Caterson, S 2005, ‘A Preposterous Life’ Griffith Review, <https://griffithreview.com/articles/a-preposterous-life/&gt;

Hellard, P 2008, ‘US Critic Pans American Kath and Kin as ‘Dreadful”, The Daily Telegraph, <http://www.dailytelegraph.com.au/entertainment/us-critic-pans-american-kath-kim-as-dreadful/news-story/64e9096ecf31e8e3bb952754b148bb09&gt;

 

 

 

BCM289: Reality Television

Reality Television is always a heated topic of conversation. People either love it or hate it. Admittedly, I love the trashy, poorly edited and cringey-ness that makes up reality television. One of Australia’s most loved, yet highly controversial reality television programs is The Bachelor. Although innocent in its intentions, The Bachelor presents many questionable ideas throughout the entirety of the season, and is a constant topic of conversation; whether you’re at work, Uni or in the general public. Most people have some sort of inclination (positive or negative) as to what the latest season or episode entails.

This Bachelor follows one Man’s journey to find true love. In order to do this, he must sift his way through 22 eligible bachelorettes; all of which are seemingly obsessed with the single Bachelor. The bachelorettes must impress the bachelor during cocktail parties to grab his attention, so that “chemistry will form and connections will develop“. Then, at the rose ceremonies; the bachelor will hand out roses to those he would like to spend or time with (or think they are extremely attractive – which seems like the most legitimate reason), and from there they will continue onto the next week. The episodes consist of singleand group dates, emotional women and lots of drama (especially as Channel 10 love to includea few controversial women in each season to set off drama).

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The issues that lies within the television show, are the ideas being shown by the contestants. For example; fighting with 21 other girls for a single Man’s attention, and the drama that comes along with this. Commonly, “divisions between the contestants forged in episode one and two only get deeper as the season progresses“, which is a main element towards its ratings and popularity entirely. This year’s season in particular has had major backlash inreference to the lack of diversity from the contestants. With no one woman of colour on this year’s season, it’s no surprise that Channel 10 has had major controversy. The Sydney Morning Herald has addressed this issue of “white casting” as Matty Johnson (the 2017 Bachelor) has said that he didn’t have any intentions for all the contestants to be white, and had little to no input in the matter.

Ultimately; despite its popularity and huge ratings, the Bachelor does a poor job at portraying realistic love to viewers. The cheesiness of the bachelor himself, the wide camera shots of the expensive locations and the contestants rivalry against one another are just some of the reasons why I refuse to believe that any sort of premise to the show (e.g.; to find the love of my life, to find someone to start a family with, etc) is completely unbelievable. Although, these are also some of the reasons as to why audiences love the Bachelor, despite its harrowing and completely unrealistic view of love.

References

Ten Network Holdings Limited 2017, ‘About The Show, The Bachelor’ Tenplay, <https://tenplay.com.au/channel-ten/the-bachelor/about>

Carmody, B 2017, ‘The Bachelor Australia 2017: Expect The Cat Fights to Only Get worse…’ The Sydney Morning Herald, <http://www.smh.com.au/entertainment/tv-and-radio/reality/the-bachelor-australia-2017-expect-the-cat-fights-to-only-get-worse-says-matty-j-20170727-gxju12.html&gt;

BCM241 – Has Social Media Changed The Way We Communicate? (Pitch Proposal)

Social media is going to be forever embedded into our lives. With over 2.8 billion social media users globally; its no surprise that this phenomenon has slowly altered our everyday lives in some shape or form. The revolution that is social media is commonly used in marketing, news reporting, entertainment platforms; and even part of a large demographic who have developed relationships online. With the availability of communication apps, such as Snapchat, Twitter and Facebook; it brings up the question as to how much our communication has changed throughout the years, with the normality of such apps acting as a common ground for communication. To put this into perspective; according to a 2016 survey, 79% of Adults in the US are on Facebook. This is 18% more in only four years, as the same survey was conducted in 2012.

With these logistics, it’s easy to say that social media has changed the way in which we communicate today; although it seems to be more common in the younger generation as we have been brought up in the age of internet access, rising social media and lack of traditional media. With the social media platforms Snapchat, Twitter and Instagram; it’s notable to account that over 60% of users on all apps are between the ages on 18-29.

Here are a couple of reasons as to why and how our communication has altered throughout the years:

1. Social Media creates a sense of urgency and a need to share.

 

Social media has made ways for people to update their friends, family or people that they know through very little effort. For example; snapchat stories enable a user to update to their story and let their friends view their photo/video for 24 hours, giving them a significant amount of time to reply or engage in conversation. This creates a more ‘real time’ form of communication.

2.  News has come back into Millennial Life

A survey conducted by Wibbitz states that only 16.97 of tv news watchers are between the ages of 18-29; whilst 43.41% primarily rely on their phones for the news sources. Trending hashtags on twitter, discover on Snapchat and trending pages on Facebook all play major roles into accustoming news to capture the attention of those in their youth.

 

In order to have a successful research project, I will be using both primary and secondary sources. Conducting surveys as well as talking directly to people will enable me to come to an understanding of the affects of social media on communication and whether they believe it has positive, negative or neutral affects. The aim of this research project is for an audience to grasp an understanding of media, space and time, how they interrelate with each other  and with communication; as well as how this ultimately affects us as a society.

 

References

Gallagher, K 2017, ‘The Social Media Demographics Report: Differences in age, gender, and income at the top platforms’, Business Insider, <http://www.businessinsider.com/the-social-media-demographics-report-2017-8/?r=AU&IR=T>

York, A 2017, ‘Social Media Demographics to Inform a Better Segmentation Strategy’, Sprout Social, <https://sproutsocial.com/insights/new-social-media-demographics/#all>

 

 

 

 

BCM241 – Ethnography

“Ethnography is, by definition, collaborative. In the communities in which we work, study, or practice, we cannot possibly carry out our unique craft without engaging others in the context of their real, everyday lives.”Luke Lassiter

As Luke Lassiter explains; collaborative research is imperative when it comes to ethnography, as it’s a key aspect to engaging different cultures, perspectives and critiques. Although Lassiter does state that collaborative ethnography isn’t always intrinsic to the characterisations of, “ethnomethodology, hermeneutics or auto ethnography” (Lassiter, 2005). There are several distinctions between collaborative and other corresponding ethnography; and this is why collaborative ethnography is so different. The main goal of collaborative ethnography is “the writing of ethnography with local community consultants as active collaborators in that process” (Lassiter, 2005). This process allows ethnographers to establish major topics of interest; which then opens up further discussion and insight into communities and participants.

Although, collaborative ethnography has the power to raise ethical, social and cultural issues as well. There is a fine line between the participant being comfortable with what is being recorded, and not enjoying how they are being probed and/or portrayed. To counteract these issues, the ethnographer has to find a way to compromise with the participant; so that they can both work together collaboratively.

“Ethnographic fieldwork is shaped by personal and professional identities just as these identities are inevitably shaped by individual experiences while in the field” (Brian A. Hoey, 2014). In an excerpt from Brian’s book ‘Opting for Elsewhere’, he explains how ethnographic research is relative to long term commitment and engagement; both on the ethnographers side as well as the participant’s side. In saying this, research on, for example; media audiences, would provide comprehensive insight to passages of time, placement and connection. This relates heavily to our topic on Television in Childhood, as although we might be presumptuous on such topics; a new light as been shone upon us from the questioning and reading of other blog posts.

In last weeks blog post, I spoke about my Mum’s memories of television in her childhood. In a nutshell, she recalled how to was a social experience everyday whereby her entire family would all gather together to watch something on the television, and how it was almost always a conversation starter with other people. In comparison, on Emma’s blog post, she spoke to her nan about her memories with television, and how it wasn’t something relevant in her life until just before she was married. Emma recalls how different times are now in comparison to her nan’s youth, as television used to be an exciting social event they looked forward to each week; which is completely rare nowadays. In my own opinion, television once had the power to shape a routine in everyday life; for example, watching the 6’oclock news each night. Ultimately, this has changed drastically as we are all consumed more so towards social media or television platforms, such as netflix, rather than television as they provide much higher availability access and individual thought.

 

References

Lassiter, L 2005, The Chicago Guide to Collaborative Ethnography, The University of Chicago Press, <http://www.press.uchicago.edu/Misc/Chicago/468909.html&gt;

Hoey A., Brian 2014, Opting For Elsewhere, Vanderbilt University Press, <http://brianhoey.com/research/ethnography/>

 

 

 

 

 

 

BCM241 – Television in Childhood

A conversation with my Mum about television watching in her childhood starts from simple questions about where she was, and the type of television shows she enjoyed watching; and turned into a complex 20-minute one-sided conversation about her childhood (not only television, but friends, family and her lifestyle) most of which I don’t remember to be completely honest.

My Mum grew up in a house with an older brother, and her parents. Her parents being born and raised in Macedonia, had no understanding of the English language whatsoever; but nowadays they’re generally pretty fluent. She remembers that her Television was tiny, black and white up until she was about 10 years old (so around the mid to late 70’s) and that they were the first family on the street to own a colour T.V. The Television was situated in their lounge room, where my mum recollects memories of eating breakfast before school, coming home from school and watching her favourite television shows before her brother would take control over the tv. She fondly remembers her Dad demanding to watch the 6’oclock news every night, which is quite funny as he continues to do this up until this day. My Mum’s fondest memory of watching television is the excitement of waking up on Saturday mornings to watch cartoons, and waiting for television programs such as “Young Talent Time” and “Hey, Hey, It’s Saturday” to air every Saturday night.

The most fascinating thing about this conversation, was that a few simple questions spiralled into an entirely different conversation whereby my Mum was recollecting memories of her friends, and life in her youth. Although we were past the point of television, I remained entirely engaged as I somewhat enjoy listening to my Mum’s anecdotes of when she was younger. The true engagement of the conversation lied between the pride in her voice when she documented that the 6’oclock news acted as the basis of her parent’s learning of english; along with the help of herself and her older brother. This is truly interesting, as nowadays they’re incredible comfortable having a conversation with little to no Macedonian involved, and are able to read, write (albeit, not clearly) and understand English.

In relation to media and place, television has been universal in most households. It holds memories of childhood, family and general togetherness. Nowadays, entertainment networks such as Netflix and Stan have higher availability standards (on mobiles, laptops, etc); which makes normal television more unpopular in households.

 

 

BCM212 – Assignment 3

My research question “Why Do Students Want to Travel After University?”, opens up the discussion whereby majoring influences such as social media, cultural adversity and work opportunities arise. In order for me to receive different and unique responses to this question, I conducted a survey on Survey Monkey; which consisted of 10 questions in total, and discussed basic topics (such as age, degree and personal preference) with reference to my question. I not only received a multitude of responses, but they all were different from one another; which allowed me to see the differences in seemingly acute topics such as social media influences.

Firstly in order to receive these responses, I tweeted using my University Twitter account and kindly asked those in the BCM212 or any equivalent BCM course to kindly complete my survey if they had the chance. If they had time and completed the survey, I then saw that as them providing a sense of consent in allowing myself to view and analyse their answers. Of course, all the answers were anonymous; so I couldn’t see who was answering them, but this also allowed me to view the answers blindly; and without any superstitions.

In relation to BCM212’s week 6 lecture on respect, I implied many factors of respect on the respondents answers and viewed them in a positive and ethical manner. In no way, shape or form did I perceive any answers negatively; as all the respondents answers in a truthful and respectful manner. I also believe that conducting an anonymous survey was a respectful way of asking for answers; as I didn’t have to plead anyone, and instead kindly asked if they had the time to complete it. This information then lead me deep into my research task, and allowed me to further my analysis with background sources as well.

Communication played a major role between the respondents and I. Half way through the research task, I found myself being a little lost as I had not been receiving enough responses to gather statistical information on. This is when I decided to communicate through Twitter again and used the hashtag #BCM212 to further my target audience even more. As stated in Week 12’s lecture; communication contributes to the body of your knowledge, and adds value and complexity to a research paper. Communication on twitter really allowed me to be open with my survey to the entirety of the BCM course and not only the BCM212 Tutorial I was in once a week.

Different articles also allowed me to open my eyes to the world of youth travel and the struggles of travelling as a University student. Baruch Y, Budhwar P and Khatri N’s journal “Brain Drain – Inclination to Stay Abroad After Studies” examined the reasons as to why students are more inclined to stay in another country after studying abroad and how this can then influence their future lifestyle. These inclinations include: changes to lifestyle and culture, and even discusses the intention of never returning to their home country.

In all its entirety; this research task has taught me that in order to produce an individual question, along with responses; communication and background research are both mandatory. These both will change the effectiveness of a research task, as they both hold significance in terms of quality and complexity. This has allowed me to come to a deeper understanding of research analysis for future use, as I will continue to use these research mechanisms for future tasks.

For future researchers of this question, I leave you with the basis of an enormous topic in our generation; youth travel, and the complexities that come alongside. I hope that my survey provided a solid platform to work up from, as well as provide some evidence of the differences between age, degree, culture as well as personal preference.

 

Bibliography:

BCM212 Week 6 & 12 Lecture Slides

Baruch Y, Budhwar P, Khatri N 2006, Journal of World Business: Brain drain – Inclination to Stay Abroad After Studies, Volume 42, Issue 1, March 2007, Pages 99–112.

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